Friday, April 13, 2012

Up The Chain.


There has been much talk about the water pollution violations that have been occurring by the textile factories in China. The violations included serious threats such as illegally dumping untreated toxic wastewater into rivers and streams. So when we pull out that favorite shirt of ours that smells like lavender from the dryer, we need to start asking ourselves exactly how clean is it?   
The groups of individuals I would target for this article are the multi-national companies, who would be considered “over consumers.” In the article Design Activism by Alastair Faud-Luke, over consumers are quoted to be “the rich 20 percent of the global population whose total mass and flow of consumption is causing most of the problems.” I am considering these multinational companies as over consumers because of their need to go overseas to buy a mass production of materials and textiles simply because it is quicker and cheaper.
It is common for companies to have a business relationship only with factories at the “end” of the chain, that is, the ones actually stitching together the clothes. They often have little to no contact with factories further “up” the supply chain, that is, the ones who spin, knit, dye and finish the fabric before it becomes a garment.  Unfortunately, these factories “up the chain” are where the most serious pollution problems occur, because of their intensive use of water, energy and toxic chemicals. That’s where the action is, so that’s where any multi-national apparel corporate responsibility program needs to focus. 
This is also where their business decision’s needs to focus. Sourcing departments within these companies need to start including environmental requests as one of the factors considered when deciding where to place orders. Without these real business consequences of poor environmental performance, all the sustainability reports in the world will not make a difference. As brand owners, they are in the best position to influence the environmental impacts of production and to work together with their suppliers to eliminate the releases of all hazardous chemicals from the production process and their products.

The most important thing that I have learned this year from our sustainability class is that I need to be more aware of the issues surrounding me, such as the topic discussed above and also how I could change my everyday routine to better our environment. There are so many things that I am still interested in learning more about, such as how to exactly implement huge changes that need to be made by the large corporations. How could just one consumer like me make changes so big? I might have just answered my own question, it will most likely take hundreds maybe thousands of consumers like me to make the change. Who’s in?! 

8 comments:

  1. Hey Audrey, I really like where you are going this week with your blog. As I stated in my blog, design activism to me means taking a stand against unsustainable practices in any industry. I completely agree with you that large corporations should be held responsible for knowing what goes on within their supply chains. They are the only ones close enough to knowing and having any affect on changing bad practices. Well have a good week and stay safe with all of the nasty storms headed our way!

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  2. Audrey,
    I like that you a focusing on the supply chain this week. Although most of the damage is done by the consumer, many of our environmental problems do occur in the supply chain and I believe there needs to be more awareness about this problem. Do you think it is necessary for the government to step in an regulate? Have a good week!

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    1. Hi Lindsey! Yes I think that if the government stepped in and made more of an effort than some issues may become resolved, or at least regulated.

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  3. Hello Lindsey,
    Good idea this week. I do think that the supply chain needs to be monitored. I definitely think you are on to something with the end user companies demanding more clarity in production from the supply chain, or they will take their business elsewhere. It is how we get the goods for so cheap in the first place. They should be advocating quality over quantity instead of the other way around. Maybe incentives for the supply companies would work? What do you think?

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    1. Thanks, Josh. Yes I think incentives would be a good concept, kind of like the LEED awards and points that are given out already. I also think the government needs to get involved but I am still working on exactly how that could happen! Have a good week!

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  4. Hey Lindsey, I like your direction this week. Being a business major, I go directly to the supply chain verses the designers themselves. It all comes down to each company taking responsibility. Good blog this week, I think this is the direction I'm taking my paper.

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    1. Thanks, Brittney. Yes, I am actually getting my minor in general business! I think that if these products weren't allowed to be made, then our issues would be much smaller. I also think that these factories know exactly what they are doing and what they are using, but are still continuing to make these harmful products. And although I blame the factories that are making the textiles, it is also these big brand named companies responsibility to know what is going on. Like Josh had said above, it should also be quality over quantity when making such decisions. Thanks for you input, have a good week!

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